The Three Moments That Brought Nikon Back From the Brink

Posted by. Posted onApril 25, 2025 Comments0

Close-up of a hand adjusting the shutter dial on a Nikon Zf camera on the left; on the right, a man holds a Nikon camera with a large telephoto lens, aiming it outdoors.

PetaPixel has written at length about how impressive it is that Nikon was able to turn its business around. From teetering on the brink to its now soaring success, the last five years have been an incredible journey for the company. Speaking to PetaPixel, Nikon attributes its phoenix-like revival to three key moments.

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